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Wednesday, March 31, 2010

L’Oréal Melbourne Fashion Festival 2010 - Behind the Scene

Very large number of hardworking people are required to put together such a week long event.



Apart from the event organiser, just to name a few, there are rigging people, sound, light, video professionals who work long hours and late hours to get the venues set up for catwalks, seminars, workshops and other corporate events.

One impressive thing was that while the huge projectors were blindingly powerful, they were paired to double their strength. Very nice! The L’Oréal parade runway was markedly different from previous year and challenging for photographers. But it was fantastic for the guests which was the main thing.



There was a large number of volunteers also. They pack show bags, work backstage, ushering patrons, and much more and are spread over multiple venues and through the day. Many took time off from school and others from work to contribute to this event.

There are many many others such as choreographer, stylists, artists, PR, security, cleaners, and of course strong L’Oréal make up and hair styling teams who did an amazing job to make the models beautiful!


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