Must say I was originally a little skeptical given the name of this year's expo is Digital Life Expo, thought it might be show-casing more of TV, entertainment systems, laptops, media centres, mobiles, i-phone/pad/tune/something.. I hesitated to sign-up. However, prompted by a friend, I decided to go. 
Very pleasantly, what I found was an excellent expo and felt (what I thought would be) a consumer focused expo has matured significantly. No doubt there were digital frames, computer equipment, memory card companies, bags like Lowepro, legs, but there were also lots of lighting/studio gear, photography companies, printing companies, educational institution, book publishers and lots of cameras.Nikon was huge compared to last year. The first picture was taken on the Nikon balcony where free sensor cleaning was given to NPS members and people can try out ultra-long lenses like 600mm, 400mm and 200-400mm. Yummy!
Like other years, there were seminars and I listened to one from NIK software about their editing products. Very impressive. There were several studio set-ups complete with models also which was definitely a hit with the public. Especially with the cheeky Hasseblad stand... There was also a large collection of photos on display. The quality of the pictures were impressive. I was glued at quite a few of them, just admiring and studying their stunning qualities.
Samsung has certainly done well in the last couple of years with highly acclaimed TVs and the world first dual LCDs camera (TL225). Even more note worthy was the NX10 robot, also from Samsung, shown here. They were guarding the Samsung stand when this paparazzi tried to snap a few frames of Samsung's top company secrets. Within 3ns, they spotted me, their eyes turned blood red and alarms went off via the huge speakers on the side of their heads - BEEEEP! BEEEEP! BEEEEP! They stared me in the eye, assumed battle positions ready to pulverise this enemy!
Lucky for me, with only 2 fingers and a thumb on each hand, my "rock" convincingly defeated their "scissors" in the rock-paper-scissors battle. :D They spent the rest of the afternoon doing tai-chi and dancing to entertain guests... Very happy to see also ThinkTank making their way into the Australian market. Their products are designed by photographers for photographers. You have got to check them out! Met one of their owners (Kurt Rogers! Yep, Kurt, a photographer and one of the founders of ThinkTank!) who flew in from California for the expo, a very nice guy.
Thank you, thank you, thank you. :)
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