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Saturday, May 21, 2011

L’Oréal Melbourne Fashion Festival 2011 - Runway 1 - 3

LMFF 2011 started with a bang in many ways. I had an accident with my equipment and had to rush to buy a replacement lens straight-a-way. Thank God that my equipment is insured.

Back to LMFF, really loved this year's show. The venue is great with white runway and huge amount of lights behind the media stand. There was a fair bit of glam because of Alex Perry. Not only we had shows at Docklands, we also had show at the Royal Exhibition Building and international personalities like Andie MacDowell and Helena Christensen and a local favorite Melissa George as the ambassador of this year's festival.

L’Oréal Paris Runway 1
Presented by Grazia
Labels: Carla Zampatti, Leona Edmiston, Nina Maya, Rachel Gilbert, Romance Was Born, sass & bide, and Tina Kalivas

L’Oréal Paris Runway 2
Presented by Vogue and supported by Woolmark
Labels: Arnsdorf, Bassike, Dress Up, ELLERY, From Britten, Laurence Pasquier, Lui Hon, Song for the Mute by the LMFF Designer Award 2011 winner.

Hope you enjoy the slideshows. :)



L’Oréal Paris Runway 3
Presented by Madison
Labels: Arthur Galan AG, Bianca Spender, camilla and marc, Carl Kapp, Flannel, LIFEwithBIRD, Lisa Ho, and Yeojin Bae

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