You might be surprised to know that talks held by industry leaders, beauty workshops and the L’Oréal Luncheon are some of the events I really look forward to in the festival.
The forums give me an appreciation that it is more than a snapshot of fashion trends. They tell me a little bit about the industry, society we live in, business, strategies, global and local economy and much more. Branding is the theme of this year's business seminar.
Loreal Luncheon is usually complemented with a runway show. This year, the catwalk was really different. It was seriously theatrical! There was no runway. Instead, a stage in the middle with sofas, dressing table, books and large picture frames on all sides hanging in the air. The models would sit in the couch, stroll around leisurely on the stage, dance, act and pose at the picture frames. I got to see how the whole set was put together and the final product which was pretty spectacular!
Well done!
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